FHIR Chat · logo?

Stream: FHIRcast

Topic: logo?

Teri M Sippel Schmidt (Nov 01 2021 at 22:31):

Hi- this may be an odd request.. :) I am creating an "Imaging AI in Practice (IAIP)" video for RSNA. I am trying to "advertise" (inform? educate?) for FHIRcast. Is there a high res logo file that I could get? (soon) Otherwise, I will try to get a screen snapshot off of the webpage. If you haven't seen the vIAIP videos from last year, I think they are pretty darn good, although I may be bias. Thanks.

Isaac Vetter (Nov 02 2021 at 14:12):

Hey @Teri M Sippel Schmidt , FHIRcast doesn't have a good logo. I've tried a few times to change that. This conversation just prompted me to try again. For branding, I usually use the color and spelling on this deck's title page: https://docs.google.com/presentation/d/1Rbw8QxYUg_l3db9S2eeCc96d9gvrMLlEzYdu7UYl2E8/edit#slide=id.g6009b6c328_0_0

Teri M Sippel Schmidt (Nov 02 2021 at 14:48):

Thanks, @Isaac Vetter ! I hate to go all corporate on you, but just to be clear, the orange color on the title page is part of the FHIRcast branding? (and, yes, a bit of logo work might be good, lol. I should put a student onto this task... :) ).

John Moehrke (Nov 02 2021 at 15:02):

it is a HL7 work. the HL7 brand is the one that matters

Isaac Vetter (Nov 02 2021 at 15:39):

I hear you, John, except the most successful HL7 projects also have their own logo ... starting with FHIR itself, but also SMART, CDS Hooks. All the accelerators, except for Argonaut.

Isaac Vetter (Nov 02 2021 at 15:42):

@Teri M Sippel Schmidt, yes. I use that orange (specifically #f46524) for FHIRcast. Overall, FHIRcast branding is immature. I submitted a logo creation job on fiverr.com this morning. We'll see if it results in anything useful.

Teri M Sippel Schmidt (Nov 02 2021 at 17:15):

Got it. Thanks, Isaac and John. @John Moehrke - no worries. Trust me, I have HL7, FHIR, DICOM, and IHE logos splattered everywhere at RSNA 2021. :) I'm not a graphics person, but trying... promise!

Brendan Keeler (Nov 04 2021 at 03:36):

I agree with Isaac. FHIR is part of HL7 and certainly has its own branding. The success of FHIR and many subgroups is dependent on many factors but breaking the stodgy standards branding mold is huge to expanding the conversation to new audiences

Isaac Vetter (Nov 04 2021 at 17:13):

@Teri M Sippel Schmidt, all FHIRcast folk -- how do you like this: FHIRcast-01.jpg ?

Isaac Vetter (Nov 04 2021 at 17:14):

Photoshop source: FHIRcast.ai

Isaac Vetter (Nov 04 2021 at 17:15):

@John Moehrke - I had this created on fiverr.com and own the full rights to the image. Do you have suggestions for declaring / transferring these rights to HL7?